Business Name

Preferred Form of Communication (Best way to contact you?) Preferred Form of Communication (Best way to contact you?) Phone Email Text message

Owner/Applicant Name

Co-Owner/Applicant Name

Business Address (Please provide your business address in Ferndale and, if applicable, your legal business address)

City

State

Zip Code

Brief Business Description (Example: restaurant, hardware store, property owner)

Business License ID # (Please attach a copy of your current business license)

Phone (Please provide a phone # for every person listed on this app.)

Email (Please provide a separate contact email address for every person listed on this application)

Availability for Follow-up (Please inform us of any schedule limitations you have for attending an interview)

Assistance (special accommodations such as interpreter assistance, assistance for hearing impairment or guidance completing this application)

Please give an overview of the project:

In what ways might this project generate more shoppers or visitors to Downtown Ferndale or cause shoppers or visitors to stay longer in the Downtown Business District?

In what ways does your project enhance the visual appeal of the Downtown Business District? (For example, any improvements to the building you occupy, new signage, awnings, or landscaping)

In what ways does your project/proposal enhance your businesses competitiveness, marketability, expand your sales channels or improve resiliency? (Examples: Increase wages for staff, add new product lines, redesign your website, improve the appearance of your storefront)

What is the expected timeframe to complete your project? (Give us an expected start and end date. In addition, define what completion looks like. For example: “the project will be completed when the new awnings for the outside dining area are installed and I can begin serving people there)

Will your project result in your business providing products or services that Downtown Ferndale doesn’t currently offer or expand upon those which have a high demand? (For example, you plan to expand to offer art classes, serve frozen yogurt, a hobby store, sporting goods or late-night dining)

What effect might the project have on surrounding businesses? (Be specific as possible what effect your project might have on increasing or expanding overall consumer activity in Downtown, for example: generate foot traffic, if they visit my business they will stay and have dinner at one of the restaurants, bring people here in the evening)

What effect do you think your project will have on shopping behavior and shopper demographics? (Do you expect to bring in more customers on evenings or weekends, attract customers of different ages or genders than you have in the past? Does your project attract underrepresented populations, people of color, LGTBQ, people with disabilities or other groups which are currently not well represented or underserved in the current shopper demographics of Downtown?)

How will you be investing in the project in addition to any grant funds you might receive? (For example: your time managing the project, adding staff, cash investment or any other resource you are committing to the project)

Does the project provide a community benefit such as the installation of public art, live performances or other arts and entertainment events? (Provide brief description of things like murals, sculpture, live music, or performances that will result from your project)

Does the project result in the creation or retention of jobs in the community or enhance employee earning potential? If so, how?

Will you be promoting your business more or differently because of this project? (Provide any details about changes or enhancements to your marketing plans. If you are a landlord, tell us how you plan to market your space differently. Also tell us if you are willing to participate in cooperative marketing for the Downtown Ferndale Business District)

Is your project related to mitigating the effects Covid 19 had on your business or to make your business better prepared for similar events in the future? If so, how?

Is there anything else you want to tell us about the project that we haven’t asked?